Acompanhando a moda das hashtags (#), o candidato Dimas Zulian lançou a sua própria frase, o #SOU+DIMAS. O adesivo colado nos carros vem acompanhado de outra frase que ataca outros dois candidatos a prefeitura de Americana, o #nemOMARnemERICH. Deixando de lado o candidato Luciano Correa. Outras hashtags usadas durante a campanha 2016 foram a de #ForaOmar e #FicaOmar.
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